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Which channels can an AI agent work on, and how do I turn them on?

AI agents are omnichannel. The same agent works on voice calls, SMS, email, social media and the website chat widget, all at once, so you do not need one AI for voice and another for text.

A new agent is not set up on any channel yet. In the agent, flip the switch for each channel it should answer: calls on a phone number, SMS, email or social media. Adding a phone number to an agent is just a matter of flipping the switch for that number. To put the agent on your website, use the website widget, which has typing, voice and orb modes.

You can also set a different opening greeting per channel, for example for inbound calls, outbound calls and voicemail messages.

What the agent can do on each channel, such as collecting information, booking appointments, adding tags and notes or updating pipelines, depends on the tools you switch on for it.

Updated October 21, 2026More in AI Agents & VoiceAll FAQs